It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story and the choices you make are what change your life.

Lyfe Choyces was born in concept years ago, before I even knew what it was, even before I knew you’d be here reading this journal entry today. Lyfe Choyces isn’t just a cool business name, it isn’t just a t-shirt concept, it’s not just something that sounds nice in theory.

It’s an entire lifestyle, or “lyfestyle”,” if you will. It’s about making a decision every single day to be the best you can be, a reminder that you are the writer of your story, no one else. Lyfe Chocyes is here to support you, encourage you, help you shift your perspective in a world that’s determined to tell you you’re stuck.

Do you believe that? Do you believe you can really, truly, pen your own story? That your boat will go where you point it if you can just get the sails right?

If so, you’re in the right place. If not, stay around. We’ll show you.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story and the choices you make are what change your life.

Lyfe Choyces was born in concept years ago, before I even knew what it was, even before I knew you’d be here reading this journal entry today. Lyfe Choyces isn’t just a cool business name, it isn’t just a t-shirt concept, it’s not just something that sounds nice in theory.

It’s an entire lifestyle, or “lyfestyle”,” if you will. It’s about making a decision every single day to be the best you can be, a reminder that you are the writer of your story, no one else. Lyfe Chocyes is here to support you, encourage you, help you shift your perspective in a world that’s determined to tell you you’re stuck.

Do you believe that? Do you believe you can really, truly, pen your own story? That your boat will go where you point it if you can just get the sails right?

If so, you’re in the right place. If not, stay around. We’ll show you.